Wydział Ekonomiczny - Economics (S1)
specjalność: Accounting and Finance in Economic Entities
Sylabus przedmiotu Market research methods:
Informacje podstawowe
| Kierunek studiów | Economics | ||
|---|---|---|---|
| Forma studiów | studia stacjonarne | Poziom | pierwszego stopnia |
| Tytuł zawodowy absolwenta | licencjat | ||
| Obszary studiów | charakterystyki PRK | ||
| Profil | ogólnoakademicki | ||
| Moduł | — | ||
| Przedmiot | Market research methods | ||
| Specjalność | przedmiot wspólny | ||
| Jednostka prowadząca | Katedra Studiów Regionalnych i Europejskich | ||
| Nauczyciel odpowiedzialny | Agnieszka Brelik <Agnieszka.Brelik@zut.edu.pl> | ||
| Inni nauczyciele | |||
| ECTS (planowane) | 2,0 | ECTS (formy) | 2,0 |
| Forma zaliczenia | zaliczenie | Język | polski |
| Blok obieralny | 3 | Grupa obieralna | 3 |
Formy dydaktyczne
Wymagania wstępne
| KOD | Wymaganie wstępne |
|---|---|
| W-1 | The student should have mastered the content of education in the field of micro and macroeconomics, marketing, negotiation, law and also be communicative. |
Cele przedmiotu
| KOD | Cel modułu/przedmiotu |
|---|---|
| C-1 | The student has the practical skills of performing individual market research methods |
Treści programowe z podziałem na formy zajęć
| KOD | Treść programowa | Godziny |
|---|---|---|
| projekty | ||
| T-P-1 | Discussing social and market research. Available data sources (primary and secondary). | 3 |
| T-P-2 | Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data. | 3 |
| T-P-3 | Discussing the methods of document testing. Document research method. Content analysis. | 2 |
| T-P-4 | Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data. | 4 |
| T-P-5 | Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty. | 4 |
| T-P-6 | Discussing the most commonly used market research methods. The effectiveness of the selected type of research. | 4 |
| T-P-7 | Implementation of the project | 10 |
| 30 | ||
Obciążenie pracą studenta - formy aktywności
| KOD | Forma aktywności | Godziny |
|---|---|---|
| projekty | ||
| A-P-1 | Preparation of the project for passing | 25 |
| A-P-2 | Presentation of the project for passing | 5 |
| A-P-3 | Participation in the classes | 30 |
| 60 | ||
Metody nauczania / narzędzia dydaktyczne
| KOD | Metoda nauczania / narzędzie dydaktyczne |
|---|---|
| M-1 | Problem solve classes using multimedia techniques with examples. |
| M-2 | Activating methods, didactic discussion. |
Sposoby oceny
| KOD | Sposób oceny |
|---|---|
| S-1 | Ocena podsumowująca: Material from the class is counted on the basis of an independent project made on the basis of the information gathered, presentation of the project during the classes. |
Zamierzone efekty uczenia się - wiedza
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_W01 Has basic knowledge about the characteristics of scientific knowledge | E_1A_W01, E_1A_W05, E_1A_W06, E_1A_W10, E_1A_W13, E_1A_W14, E_1A_W15 | — | C-1 | T-P-2, T-P-1 | M-2, M-1 | S-1 |
| E_1A_O2_W02 Has basic knowledge about the characteristics of scientific knowledge | E_1A_W06 | — | C-1 | T-P-2, T-P-6, T-P-4 | M-2, M-1 | S-1 |
Zamierzone efekty uczenia się - umiejętności
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_U01 Student can identify the characteristics of scientific knowledge | E_1A_U01, E_1A_U05, E_1A_U07, E_1A_U08, E_1A_U11, E_1A_U17, E_1A_U18, E_1A_U19, E_1A_U20, E_1A_U21 | — | C-1 | T-P-7, T-P-5, T-P-6, T-P-1, T-P-4 | M-2 | S-1 |
Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_K01 Student Is aware of the importance of scientific knowledge in practical operation | E_1A_K01, E_1A_K03, E_1A_K05, E_1A_K06, E_1A_K07, E_1A_K08, E_1A_K09 | — | C-1 | T-P-7, T-P-3, T-P-1, T-P-4 | M-2, M-1 | S-1 |
Kryterium oceny - wiedza
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_W01 Has basic knowledge about the characteristics of scientific knowledge | 2,0 | The student does not have knowledge in the field of market research |
| 3,0 | The student has a basic knowledge of market research. He knows what market and social research is. | |
| 3,5 | The student has a partial knowledge of the research of the essence of market research and knows definitions | |
| 4,0 | The student has knowledge about the essence of phenomena and processes in the field of market analysis | |
| 4,5 | The student has a broad knowledge of the nature of the phenomena of the market analysis process | |
| 5,0 | The student has a very wide knowledge of the nature of market analysis processes and very well defines concepts in this area | |
| E_1A_O2_W02 Has basic knowledge about the characteristics of scientific knowledge | 2,0 | The student does not have knowledge in the field of information gathering |
| 3,0 | The student has a basic knowledge of the scope of information gathering. | |
| 3,5 | The student has a partial knowledge about collection of information | |
| 4,0 | The student has knowledge about the collection of information | |
| 4,5 | The student has a broad knowledge of the essence of collecting information | |
| 5,0 | The student has a very broad knowledge of the essence of information gathering and very well defines concepts in this area |
Kryterium oceny - umiejętności
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_U01 Student can identify the characteristics of scientific knowledge | 2,0 | Student has not mastered the knowledge about the essence of collecting material |
| 3,0 | Student in the basic scope mastered the essence of material collection | |
| 3,5 | Student has a general knowledge of the essence of collecting material and definitions in this field | |
| 4,0 | Student has knowledge about the essence of collecting information and definitions | |
| 4,5 | Student has a broad knowledge of the nature of gathering information and definitions | |
| 5,0 | Student has a lot of knowledge about the essence of information gathering and extensive knowledge in the field of definition |
Kryterium oceny - inne kompetencje społeczne i personalne
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_K01 Student Is aware of the importance of scientific knowledge in practical operation | 2,0 | Student has not mastered the basic program material and does not know the practical application |
| 3,0 | Student in the basic range has mastered the program material and knows practical applications in part | |
| 3,5 | Student in the basic scope mastered the program material and practical application | |
| 4,0 | Student in the average range mastered the program material and practical application | |
| 4,5 | Student in the above-average range mastered the program material and practical application | |
| 5,0 | Student in a very good scope has mastered both the programming material and practical application |
Literatura podstawowa
- Lehmann D., Market Research and Analysis, Irwin, New York, 1997
- Gordon W., Goodthinking: A guide to Qualiative Research, Henley on Thames, Warszawa, 1999
Literatura dodatkowa
- Lutyńska K., Wejland A.P. (red.), Survay Research Methods, Belmont CA, Wadsword, 1989