Wydział Ekonomiczny - Zarządzanie (S1)
specjalność: Analityka gospodarcza
Sylabus przedmiotu Business Strategies:
Informacje podstawowe
| Kierunek studiów | Zarządzanie | ||
|---|---|---|---|
| Forma studiów | studia stacjonarne | Poziom | pierwszego stopnia |
| Tytuł zawodowy absolwenta | licencjat | ||
| Obszary studiów | nauk społecznych | ||
| Profil | ogólnoakademicki | ||
| Moduł | — | ||
| Przedmiot | Business Strategies | ||
| Specjalność | przedmiot wspólny | ||
| Jednostka prowadząca | Katedra Ekonomii Menedżerskiej i Rachunkowości | ||
| Nauczyciel odpowiedzialny | Elwira Leśna-Wierszołowicz <elwira.lesna@zut.edu.pl> | ||
| Inni nauczyciele | |||
| ECTS (planowane) | 5,0 | ECTS (formy) | 5,0 |
| Forma zaliczenia | zaliczenie | Język | angielski |
| Blok obieralny | 12 | Grupa obieralna | 2 |
Wymagania wstępne
| KOD | Wymaganie wstępne |
|---|---|
| W-1 | There aren't any |
Cele przedmiotu
| KOD | Cel modułu/przedmiotu |
|---|---|
| C-1 | Develop a working knowledge of Business Strategies |
| C-2 | Link Business Strategies theory with Business Strategies practice |
| C-3 | Analyze Business Strategies case studies |
Treści programowe z podziałem na formy zajęć
| KOD | Treść programowa | Godziny |
|---|---|---|
| wykłady | ||
| T-W-1 | The definition of Business Strategy | 5 |
| T-W-2 | The scope of Business Strategy | 6 |
| T-W-3 | The basics of Strategy | 6 |
| T-W-4 | Meeting the real needs of customers | 8 |
| T-W-5 | Concepts and tools for strategic decision-making | 5 |
| 30 | ||
Obciążenie pracą studenta - formy aktywności
| KOD | Forma aktywności | Godziny |
|---|---|---|
| wykłady | ||
| A-W-1 | Participation in classes | 30 |
| A-W-2 | Consultation for the lecture | 20 |
| A-W-3 | Own work (reading literature) | 45 |
| A-W-4 | Preparation of the project | 20 |
| A-W-5 | Preparation for assessment | 33 |
| A-W-6 | Presence at the completion of the course | 2 |
| 150 | ||
Metody nauczania / narzędzia dydaktyczne
| KOD | Metoda nauczania / narzędzie dydaktyczne |
|---|---|
| M-1 | Giving methods (informative lecture, story, description, explanation) |
| M-2 | Problem methods (problem lecture) |
| M-3 | Activating methods (cases method, situational method, teaching discussion) |
Sposoby oceny
| KOD | Sposób oceny |
|---|---|
| S-1 | Ocena formująca: During the course students' activity and the ability to apply their knowledge in relation to the case shall be assessed |
| S-2 | Ocena podsumowująca: A research project using the implemented methods in the form of double groups, and an oral examination |
Zamierzone efekty kształcenia - wiedza
| Zamierzone efekty kształcenia | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Z_1A_OJ15_W01 As a result of course, the student should: - Give the definition of business strategy - Characterize the basics of strategy - Explain the importance of concepts and tools for strategic decision-making - Know the scope of business strategy - Know the real needs of customers | Z_1A_W06 | S1A_W05 | C-2, C-3 | T-W-1, T-W-2, T-W-4 | M-1, M-2, M-3 | S-1, S-2 |
Zamierzone efekty kształcenia - umiejętności
| Zamierzone efekty kształcenia | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Z_1A_OJ15_U01 As a result of course, the student should: - understand the issues of business strategy - know how to use the concepts and tools for strategic decision-making - understand the issues of concepts and tools for strategic decision-making - understand the real needs of customers | Z_1A_U03 | S1A_U02, S1A_U06 | C-1, C-2, C-3 | T-W-1, T-W-2, T-W-4 | M-1, M-2, M-3 | S-1, S-2 |
Zamierzone efekty kształcenia - inne kompetencje społeczne i personalne
| Zamierzone efekty kształcenia | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Z_1A_OJ15_K01 As a result of course, the student: - will be creative in the use of concepts and tools for strategic decision-making - will be capable of use in practice the acquired knowledge of business strategy - will be eager to spread the knowledge of business strategy in the organization | Z_1A_K02 | S1A_K02, S1A_K03 | C-1, C-2, C-3 | T-W-1, T-W-3, T-W-4 | M-1, M-2, M-3 | S-1, S-2 |
Kryterium oceny - wiedza
| Efekt kształcenia | Ocena | Kryterium oceny |
|---|---|---|
| Z_1A_OJ15_W01 As a result of course, the student should: - Give the definition of business strategy - Characterize the basics of strategy - Explain the importance of concepts and tools for strategic decision-making - Know the scope of business strategy - Know the real needs of customers | 2,0 | Student doesn't know the basic concepts of business strategy |
| 3,0 | Student correctly defines some concepts of business strategy | |
| 3,5 | Student correctly defines most concepts of business strategy | |
| 4,0 | Student knows the definitions of all concepts of business strategy | |
| 4,5 | Student correctly defines all concepts of business strategy, and identifies key issues | |
| 5,0 | Student correctly defines all concepts of business strategy, he knows the key information and identifies the concepts and tools for strategic decision-making |
Kryterium oceny - umiejętności
| Efekt kształcenia | Ocena | Kryterium oceny |
|---|---|---|
| Z_1A_OJ15_U01 As a result of course, the student should: - understand the issues of business strategy - know how to use the concepts and tools for strategic decision-making - understand the issues of concepts and tools for strategic decision-making - understand the real needs of customers | 2,0 | Student does not understand the issues of business strategy in the organization and does not understand the issues of concepts and tools for strategic decision-making |
| 3,0 | Student understands the problems of business strategy in the organization, but he does not know how to use the concepts and tools for strategic decision-making | |
| 3,5 | Student uses the concepts and tools for strategic decision-making on a limited basis | |
| 4,0 | Student uses the concepts and tools for strategic decision-making sufficiently | |
| 4,5 | Student uses the concepts and tools for strategic decision-making sufficiently, additionally he understands the real needs of customers | |
| 5,0 | Student understands the problems of business strategy in the company, he is able to use the concepts and tools for strategic decision-making, he understands the real needs of customers |
Kryterium oceny - inne kompetencje społeczne i personalne
| Efekt kształcenia | Ocena | Kryterium oceny |
|---|---|---|
| Z_1A_OJ15_K01 As a result of course, the student: - will be creative in the use of concepts and tools for strategic decision-making - will be capable of use in practice the acquired knowledge of business strategy - will be eager to spread the knowledge of business strategy in the organization | 2,0 | Student has not obtained the competence to understand the issues of business strategy in the company |
| 3,0 | Student competencies come down to selective knowledge, they testify to the fact that only to a limited extent he is able to cope with the implementation of the knowledge that he has | |
| 3,5 | Student has got the basic competencies to understand the problems of business strategy in the company, but he uses the concepts and tools for strategic decision-making in a very limited extent | |
| 4,0 | Student has got the competencies that enable him to use in practice the acquired knowledge of business strategy, but he uses the concepts and tools for strategic decision-making in a limited extent | |
| 4,5 | Student has got competencies of a good assessment and he can also use the concepts and tools for strategic decision-making sufficiently | |
| 5,0 | Student will demonstrate his creativity in the use of concepts and tools for strategic decision-making, he will be able to use in practice acquired knowledge of business strategy, he will be eager to spread the knowledge of business strategy in the organization |
Literatura podstawowa
- Shiv S.M., Kenyon A., Creating Value: Successful business strategies, Second edition, Butterworth-Heinemann, Oxford, 2001
- Kourdi J., The economist Business Strategy: A Guide to Effective Decision-Making, Profile Books Ltd, London, 2003
- Kay J., The Myth of Excellence, Financial Times, London, 1999
- Mathur S.S., Kenyon A., Creating Value: Shaping Tomorrow's Business, butterworth-Heinemann, Oxford, 1997