Wydział Ekonomiczny - Economics (S1)
specjalność: Accounting and Finance in Economic Entities
Sylabus przedmiotu Market research methods:
Informacje podstawowe
| Kierunek studiów | Economics | ||
|---|---|---|---|
| Forma studiów | studia stacjonarne | Poziom | pierwszego stopnia |
| Tytuł zawodowy absolwenta | licencjat | ||
| Obszary studiów | charakterystyki PRK | ||
| Profil | ogólnoakademicki | ||
| Moduł | — | ||
| Przedmiot | Market research methods | ||
| Specjalność | przedmiot wspólny | ||
| Jednostka prowadząca | Katedra Studiów Regionalnych i Europejskich | ||
| Nauczyciel odpowiedzialny | Agnieszka Brelik <Agnieszka.Brelik@zut.edu.pl> | ||
| Inni nauczyciele | |||
| ECTS (planowane) | 2,0 | ECTS (formy) | 2,0 |
| Forma zaliczenia | zaliczenie | Język | polski |
| Blok obieralny | 3 | Grupa obieralna | 3 |
Formy dydaktyczne
Wymagania wstępne
| KOD | Wymaganie wstępne |
|---|---|
| W-1 | The student should have mastered the content of education in the field of micro and macroeconomics, marketing, negotiation, law and also be communicative. |
Cele przedmiotu
| KOD | Cel modułu/przedmiotu |
|---|---|
| C-1 | To acquaint students with basic issues concerning market research |
| C-2 | The aim of the course is to provide knowledge about market research |
Treści programowe z podziałem na formy zajęć
| KOD | Treść programowa | Godziny |
|---|---|---|
| ćwiczenia audytoryjne | ||
| T-A-1 | Discussing social and market research. Available data sources (primary and secondary). | 3 |
| T-A-2 | Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data. | 3 |
| T-A-3 | Discussing the methods of document testing. Document research method. Content analysis. | 2 |
| T-A-4 | Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data. | 4 |
| T-A-5 | Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty. | 4 |
| T-A-6 | Discussing the most commonly used market research methods. The effectiveness of the selected type of research. | 4 |
| T-A-7 | Making an independent presentation | 10 |
| 30 | ||
Obciążenie pracą studenta - formy aktywności
| KOD | Forma aktywności | Godziny |
|---|---|---|
| ćwiczenia audytoryjne | ||
| A-A-1 | Preparing a presentation for a credit | 17 |
| A-A-2 | Discussion of the self-prepared presentation | 3 |
| A-A-3 | Participation in the classes | 30 |
| A-A-4 | Test | 2 |
| A-A-5 | Consultation | 8 |
| 60 | ||
Metody nauczania / narzędzia dydaktyczne
| KOD | Metoda nauczania / narzędzie dydaktyczne |
|---|---|
| M-1 | Informative lecture |
| M-2 | Multimedia presentation with examples of conducted market research |
Sposoby oceny
| KOD | Sposób oceny |
|---|---|
| S-1 | Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test. |
Zamierzone efekty uczenia się - wiedza
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_W01 Has basic knowledge about the characteristics of scientific knowledge | E_1A_W01, E_1A_W05, E_1A_W06, E_1A_W10, E_1A_W13, E_1A_W14, E_1A_W15 | — | C-1 | T-A-1, T-A-2 | M-1, M-2 | S-1 |
| E_1A_O2_W02 Has basic knowledge about the characteristics of scientific knowledge | E_1A_W06 | — | C-1 | T-A-2, T-A-4, T-A-6 | M-1, M-2 | S-1 |
Zamierzone efekty uczenia się - umiejętności
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_U01 The student is able to identify the characteristics of scientific knowledge. The student is able to process the collected information, prepare tables, graphically present the results of the research, and prepare a research report. | E_1A_U21, E_1A_U01, E_1A_U05, E_1A_U07, E_1A_U08, E_1A_U11, E_1A_U17, E_1A_U18, E_1A_U19, E_1A_U20 | — | C-1, C-2 | T-A-1, T-A-4, T-A-5, T-A-6, T-A-7 | M-2, M-1 | S-1 |
Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| E_1A_O2_K01 Student Is aware of the importance of scientific knowledge in practical operation | E_1A_K03, E_1A_K05, E_1A_K06, E_1A_K08, E_1A_K09, E_1A_K01, E_1A_K07 | — | C-1, C-2 | T-A-1, T-A-3, T-A-4, T-A-7 | M-1, M-2 | S-1 |
Kryterium oceny - wiedza
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_W01 Has basic knowledge about the characteristics of scientific knowledge | 2,0 | The student does not have knowledge in the field of market research |
| 3,0 | The student has a basic knowledge of market research. He knows what market and social research is. | |
| 3,5 | The student has a partial knowledge of the research of the essence of market research and knows definitions | |
| 4,0 | The student has knowledge about the essence of phenomena and processes in the field of market analysis | |
| 4,5 | The student has a broad knowledge of the nature of the phenomena of the market analysis process | |
| 5,0 | The student has a very wide knowledge of the nature of market analysis processes and very well defines concepts in this area | |
| E_1A_O2_W02 Has basic knowledge about the characteristics of scientific knowledge | 2,0 | The student does not have knowledge in the field of information gathering |
| 3,0 | The student has a basic knowledge of the scope of information gathering. | |
| 3,5 | The student has a partial knowledge about collection of information | |
| 4,0 | The student has knowledge about the collection of information | |
| 4,5 | The student has a broad knowledge of the essence of collecting information | |
| 5,0 | The student has a very broad knowledge of the essence of information gathering and very well defines concepts in this area |
Kryterium oceny - umiejętności
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_U01 The student is able to identify the characteristics of scientific knowledge. The student is able to process the collected information, prepare tables, graphically present the results of the research, and prepare a research report. | 2,0 | Student has not mastered the knowledge about the essence of collecting material |
| 3,0 | Student in the basic scope mastered the essence of material collection | |
| 3,5 | Student has a general knowledge of the essence of collecting material and definitions in this field | |
| 4,0 | Student has knowledge about the essence of collecting information and definitions | |
| 4,5 | Student has a broad knowledge of the nature of gathering information and definitions | |
| 5,0 | Student has a lot of knowledge about the essence of information gathering and extensive knowledge in the field of definition |
Kryterium oceny - inne kompetencje społeczne i personalne
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| E_1A_O2_K01 Student Is aware of the importance of scientific knowledge in practical operation | 2,0 | Student has not mastered the basic program material and does not know the practical application |
| 3,0 | Student in the basic range has mastered the program material and knows practical applications in part | |
| 3,5 | Student in the basic scope mastered the program material and practical application | |
| 4,0 | Student in the average range mastered the program material and practical application | |
| 4,5 | Student in the above-average range mastered the program material and practical application | |
| 5,0 | Student in a very good scope has mastered both the programming material and practical application |
Literatura podstawowa
- Milo, Władysław, The Fundamentals of Economic Research, Wydawnictwo Uniwersytetu Łódzkiego, 2018, ISBN 978-83-8142-150-8
- Smyczek, Sławomir, Consumer behavior on International Market, Placet, 2012, ISBN 978-83-7488-044-2
Literatura dodatkowa
- Lutyńska K., Wejland A.P. (red.), Survay Research Methods, Belmont CA, Wadsword, 1989