Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Wydział Ekonomiczny - Economics (S1)

Sylabus przedmiotu Market research methods:

Informacje podstawowe

Kierunek studiów Economics
Forma studiów studia stacjonarne Poziom pierwszego stopnia
Tytuł zawodowy absolwenta licencjat
Obszary studiów charakterystyki PRK
Profil ogólnoakademicki
Moduł —
Przedmiot Market research methods
Specjalność przedmiot wspólny
Jednostka prowadząca Katedra Studiów Regionalnych i Europejskich
Nauczyciel odpowiedzialny Piotr Nowaczyk <Piotr.Nowaczyk@zut.edu.pl>
Inni nauczyciele
ECTS (planowane) 2,0 ECTS (formy) 2,0
Forma zaliczenia zaliczenie Język polski
Blok obieralny 3 Grupa obieralna 3

Formy dydaktyczne

Forma dydaktycznaKODSemestrGodzinyECTSWagaZaliczenie
ćwiczenia audytoryjneA5 25 2,01,00zaliczenie

Wymagania wstępne

KODWymaganie wstępne
W-1The student should have mastered the content of education in the field of micro and macroeconomics, marketing, negotiation, law and also be communicative.

Cele przedmiotu

KODCel modułu/przedmiotu
C-1To acquaint students with basic issues concerning market research
C-2The aim of the course is to provide knowledge about market research

Treści programowe z podziałem na formy zajęć

KODTreść programowaGodziny
ćwiczenia audytoryjne
T-A-1Discussing social and market research. Available data sources (primary and secondary).3
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.3
T-A-3Discussing the methods of document testing. Document research method. Content analysis.2
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.3
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.4
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.4
T-A-7Making an independent presentation5
T-A-8Exam.1
25

Obciążenie pracą studenta - formy aktywności

KODForma aktywnościGodziny
ćwiczenia audytoryjne
A-A-1Preparing a presentation for a credit17
A-A-2Discussion of the self-prepared presentation6
A-A-3Participation in the classes25
A-A-4Prepear to the exam2
50

Metody nauczania / narzędzia dydaktyczne

KODMetoda nauczania / narzędzie dydaktyczne
M-1Informative lecture
M-2Multimedia presentation with examples of conducted market research

Sposoby oceny

KODSposób oceny
S-1Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test.

Zamierzone efekty uczenia się - wiedza

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O13_W01
Has basic knowledge about the characteristics of scientific knowledge		Ec_1A_W02—C-1, C-2T-A-8, T-A-1, T-A-2, T-A-3, T-A-6, T-A-5, T-A-7, T-A-4M-1, M-2S-1
Ec_1A_O13_W02
Has basic knowledge about the characteristics of scientific knowledge		Ec_1A_W03—C-1, C-2T-A-8, T-A-1, T-A-2, T-A-3, T-A-6, T-A-5, T-A-7, T-A-4M-1, M-2S-1

Zamierzone efekty uczenia się - umiejętności

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O13_U01
The student is able to identify the characteristics of scientific knowledge. The student is able to process the collected information, prepare tables, graphically present the results of the research, and prepare a research report.		Ec_1A_U02, Ec_1A_U01, Ec_1A_U03—C-1, C-2T-A-8, T-A-1, T-A-2, T-A-3, T-A-6, T-A-5, T-A-7, T-A-4M-1, M-2S-1

Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O13_K01
The student is able to organize both auditorium and direct research.		Ec_1A_K01—C-1, C-2T-A-8, T-A-1, T-A-2, T-A-3, T-A-6, T-A-5, T-A-7, T-A-4M-1, M-2S-1

Kryterium oceny - wiedza

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O13_W01
Has basic knowledge about the characteristics of scientific knowledge		2,0The student does not have knowledge in the field of market research
3,0The student has a basic knowledge of market research. He knows what market and social research is.
3,5The student has a partial knowledge of the research of the essence of market research and knows definitions
4,0The student has knowledge about the essence of phenomena and processes in the field of market analysis
4,5The student has a broad knowledge of the nature of the phenomena of the market analysis process
5,0The student has a very wide knowledge of the nature of market analysis processes and very well defines concepts in this area
Ec_1A_O13_W02
Has basic knowledge about the characteristics of scientific knowledge		2,0The student does not have knowledge in the field of information gathering
3,0The student has a basic knowledge of the scope of information gathering.
3,5The student has a partial knowledge about collection of information
4,0The student has knowledge about the collection of information
4,5The student has a broad knowledge of the essence of collecting information
5,0The student has a very broad knowledge of the essence of information gathering and very well defines concepts in this area

Kryterium oceny - umiejętności

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O13_U01
The student is able to identify the characteristics of scientific knowledge. The student is able to process the collected information, prepare tables, graphically present the results of the research, and prepare a research report.		2,0Student has not mastered the knowledge about the essence of collecting material
3,0Student in the basic scope mastered the essence of material collection
3,5Student has a general knowledge of the essence of collecting material and definitions in this field
4,0Student has knowledge about the essence of collecting information and definitions
4,5Student has a broad knowledge of the nature of gathering information and definitions
5,0Student has a lot of knowledge about the essence of information gathering and extensive knowledge in the field of definition

Kryterium oceny - inne kompetencje społeczne i personalne

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O13_K01
The student is able to organize both auditorium and direct research.		2,0Student has not mastered the basic program material and does not know the practical application
3,0Student in the basic range has mastered the program material and knows practical applications in part
3,5Student in the basic scope mastered the program material and practical application
4,0Student in the average range mastered the program material and practical application
4,5Student in the above-average range mastered the program material and practical application
5,0Student in a very good scope has mastered both the programming material and practical application

Literatura podstawowa

  1. Lehmann D., Market Research and Analysis, Irwin, New York, 1997
  2. Gordon W., Goodthinking: A guide to Qualiative Research, Henley on Thames, Warszawa, 1999

Literatura dodatkowa

  1. Lutyńska K., Wejland A.P. (red.), Survay Research Methods, Belmont CA, Wadsword, 1989

Treści programowe - ćwiczenia audytoryjne

KODTreść programowaGodziny
T-A-1Discussing social and market research. Available data sources (primary and secondary).3
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.3
T-A-3Discussing the methods of document testing. Document research method. Content analysis.2
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.3
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.4
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.4
T-A-7Making an independent presentation5
T-A-8Exam.1
25

Formy aktywności - ćwiczenia audytoryjne

KODForma aktywnościGodziny
A-A-1Preparing a presentation for a credit17
A-A-2Discussion of the self-prepared presentation6
A-A-3Participation in the classes25
A-A-4Prepear to the exam2
50
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O13_W01Has basic knowledge about the characteristics of scientific knowledge
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_W02He / she knows and understands at an advanced level the place of economics and finance in the system of social sciences and the links with other scientific disciplines
Cel przedmiotuC-1To acquaint students with basic issues concerning market research
C-2The aim of the course is to provide knowledge about market research
Treści programoweT-A-8Exam.
T-A-1Discussing social and market research. Available data sources (primary and secondary).
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.
T-A-3Discussing the methods of document testing. Document research method. Content analysis.
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.
T-A-7Making an independent presentation
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.
Metody nauczaniaM-1Informative lecture
M-2Multimedia presentation with examples of conducted market research
Sposób ocenyS-1Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test.
Kryteria ocenyOcenaKryterium oceny
2,0The student does not have knowledge in the field of market research
3,0The student has a basic knowledge of market research. He knows what market and social research is.
3,5The student has a partial knowledge of the research of the essence of market research and knows definitions
4,0The student has knowledge about the essence of phenomena and processes in the field of market analysis
4,5The student has a broad knowledge of the nature of the phenomena of the market analysis process
5,0The student has a very wide knowledge of the nature of market analysis processes and very well defines concepts in this area
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O13_W02Has basic knowledge about the characteristics of scientific knowledge
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_W03He / she knows and understands the research methodology in the field of economics and finance at an advanced level
Cel przedmiotuC-1To acquaint students with basic issues concerning market research
C-2The aim of the course is to provide knowledge about market research
Treści programoweT-A-8Exam.
T-A-1Discussing social and market research. Available data sources (primary and secondary).
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.
T-A-3Discussing the methods of document testing. Document research method. Content analysis.
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.
T-A-7Making an independent presentation
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.
Metody nauczaniaM-1Informative lecture
M-2Multimedia presentation with examples of conducted market research
Sposób ocenyS-1Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test.
Kryteria ocenyOcenaKryterium oceny
2,0The student does not have knowledge in the field of information gathering
3,0The student has a basic knowledge of the scope of information gathering.
3,5The student has a partial knowledge about collection of information
4,0The student has knowledge about the collection of information
4,5The student has a broad knowledge of the essence of collecting information
5,0The student has a very broad knowledge of the essence of information gathering and very well defines concepts in this area
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O13_U01The student is able to identify the characteristics of scientific knowledge. The student is able to process the collected information, prepare tables, graphically present the results of the research, and prepare a research report.
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_U02He / she can apply knowledge to formulate and solve complex and unusual problems concerning socio-economic processes and phenomena in the micro-, meso- and macro-scale
Ec_1A_U01He / she can use knowledge to identify and interpret socio-economic processes and phenomena with the use of methods and tools appropriate for economics
Ec_1A_U03He / she is able to solve tasks and problems in conditions that are not fully predictable, properly selecting sources and information from them, making their evaluation, making a critical analysis of them and synthesising them
Cel przedmiotuC-1To acquaint students with basic issues concerning market research
C-2The aim of the course is to provide knowledge about market research
Treści programoweT-A-8Exam.
T-A-1Discussing social and market research. Available data sources (primary and secondary).
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.
T-A-3Discussing the methods of document testing. Document research method. Content analysis.
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.
T-A-7Making an independent presentation
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.
Metody nauczaniaM-1Informative lecture
M-2Multimedia presentation with examples of conducted market research
Sposób ocenyS-1Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test.
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered the knowledge about the essence of collecting material
3,0Student in the basic scope mastered the essence of material collection
3,5Student has a general knowledge of the essence of collecting material and definitions in this field
4,0Student has knowledge about the essence of collecting information and definitions
4,5Student has a broad knowledge of the nature of gathering information and definitions
5,0Student has a lot of knowledge about the essence of information gathering and extensive knowledge in the field of definition
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O13_K01The student is able to organize both auditorium and direct research.
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_K01He / she is ready to critically assess the possessed knowledge, skills and received content, to recognise the importance of knowledge in solving cognitive and practical problems, and is aware of the need to consult experts in case of difficulties with solving the problem on his / her own
Cel przedmiotuC-1To acquaint students with basic issues concerning market research
C-2The aim of the course is to provide knowledge about market research
Treści programoweT-A-8Exam.
T-A-1Discussing social and market research. Available data sources (primary and secondary).
T-A-2Discussion of secondary data collection methods. Types and sources of secondary data. Quality and reliability factors of secondary data.
T-A-3Discussing the methods of document testing. Document research method. Content analysis.
T-A-6Discussing the most commonly used market research methods. The effectiveness of the selected type of research.
T-A-5Discussing quantitative and qualitative methods. Building aeania program and measuring consumer satisfaction. Methods of measuring customer loyalty.
T-A-7Making an independent presentation
T-A-4Discussing the methods of collecting market data: interview, questionnaire interview, questionnaire, free interview, biographical interview. Construction of a research questionnaire. Principles of questioning and interpretation of data.
Metody nauczaniaM-1Informative lecture
M-2Multimedia presentation with examples of conducted market research
Sposób ocenyS-1Ocena podsumowująca: The material of the course is passed on the basis of an independent presentation made on the basis of the collected information (presentation of the project during the classes) and a credit test.
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered the basic program material and does not know the practical application
3,0Student in the basic range has mastered the program material and knows practical applications in part
3,5Student in the basic scope mastered the program material and practical application
4,0Student in the average range mastered the program material and practical application
4,5Student in the above-average range mastered the program material and practical application
5,0Student in a very good scope has mastered both the programming material and practical application